Work

I'm a multidisciplinary designer and frontend developer focused on building clean, intuitive interfaces and visual systems. Over the past 7+ years I've worked across brand identity, social media content, and product UI — moving fluidly between Figma and code. I craft experiences that feel simple, modern, and functional, while helping brands express themselves clearly, whether that's through a component library, a landing page, or a full visual identity. Here's a summary of the work I've done so far.

Designali

Founder & Creative Director

At Designali, I lead product design and visual direction across web and brand projects. My goal is to build tools and interfaces that feel polished and purposeful — blending strong usability with real aesthetic intent, not just "make it pretty."

Day to day, this means:

  • Designing interfaces and building reusable component systems (React, Next.js, Tailwind)
  • Exploring motion and micro-interactions to make products feel alive
  • Guiding brand identity work — from logo systems to full visual language
  • Translating business goals into design decisions that hold up at scale

I also teach what I learn along the way — sharing resources, writing about process, and mentoring newer designers who are figuring out the same problems I once did. I've been recognized as an Ambassador on 21st.dev and am listed in the Shadcn Registry Directory, both communities I stay active in for component and design-system work.

Freelance Work

Graphic & Web Designer, 2020 – Present

As a freelance designer and frontend developer, I've worked with startups, creators, and established brands to build logos, design landing pages, and develop end-to-end design systems. My client work has included brands like LG, JK Tyre, Aakash Byju's, and Pan Bahar, alongside a steady stream of startups and independent creators.

Core focus areas:

  • UI/UX for web apps, from wireframe to shipped product
  • Brand identity, logo design, and visual language
  • Social media design and content systems
  • Design systems and documentation that teams can actually use

Beyond client-specific work, I regularly take on content and copy work for brand launches — writing website and social copy alongside the visual design, so the voice and the visuals ship together instead of as separate workstreams. I love simplifying complex ideas into clear visual stories, and making sure a design feels right at every scale — from color palettes and type systems down to hover states and transition timing.

Internships & Early Work

Junior Designer, 2018 – 2020

Before going full-time, I explored design through internships and small projects — experimenting with tools like Figma, Illustrator, Photoshop, and Webflow. I built templates, icons, moodboards, and responsive layouts while learning the fundamentals of:

  • Typography and grid systems
  • Color theory
  • Branding and composition
  • Design tools and workflows

These early experiences helped me build a strong foundation in visual design and shaped the way I approach creative work today — starting from fundamentals first, then layering on craft and speed.